Not Coffee Now is an INSTANT caffeine and stimulant-free coffee alternative designed specifically for coffee lovers who need or want to eliminate caffeine due to health reasons or lifestyle choices. Expertly crafted to replicate your coffee ritual, it looks, brews, and tastes as close to real coffee as possible - minus the acidity and unwanted side effects.

Not Coffee Now is a nourishing, gentle, and mild alternative can be enjoyed by everyone, at any age, and is suitable even for those with sensitive health conditions.

About the Brand

Not Coffee is an Australian caffeine-free beverage brand founded by Sila Gatti after Graves' disease and a practitioner-guided dietary change required her to give up coffee, tea, decaf and other stimulants. Although the caffeine craving passed, Sila missed the aroma, preparation and comfort of the daily coffee ritual and found existing substitutes either tasted unlike coffee or relied on sugar, additives or stimulants. Its point of difference came from formulating for the entire ritual rather than simply removing caffeine: she repeatedly roasted, ground, blended and brewed ingredients until the drink could look, behave and taste recognisably coffee-like. Not Coffee promises a familiar cup without caffeine, giving people who avoid stimulants a practical way to preserve the morning pause and preparation they enjoy.