PackIt Freezable Houston Lunch Bag

The Lunch Bag That Keeps Itself Cool

Meet the PackIt Freezable Houston Lunch Bag, a modern and versatile lunch bag designed to make keeping meals cool easier.

Featuring PackIt's patented ECOFREEZE® Technology, freezable gel is built directly into the walls of the bag. Simply freeze the entire bag overnight, pack your food and drinks in the morning, and enjoy convenient built-in cooling for hours — no separate ice packs needed.

Why You'll Love It

• Built-in ECOFREEZE® cooling technology

• Freezable gel built directly into the walls

• Keeps food and drinks chilled for hours

• No separate ice packs needed

• Flexible roll-top design

• Adjustable buckle closure

• Spacious interior

• Durable ripstop exterior

• Welded liner

• Top grab handle

• Removable adjustable crossbody strap

• Convenient back slip pocket

• Collapsible for easier freezer storage

• Reusable design

Built-In ECOFREEZE® Technology

Unlike a traditional insulated lunch bag, the Houston has freezable gel permanently built into its walls.

Once frozen, the bag itself becomes the cooling system, helping keep food and drinks chilled without taking up valuable interior space with separate ice packs.

Flexible Roll-Top Design

Lunch isn't always the same size.

The Houston's roll-top design and adjustable buckle closure allow you to expand the bag when you're packing more or roll it down for a more compact carry.

The spacious interior provides room for lunch containers, snacks, fruit and drinks.

Multiple Ways to Carry

The Houston is designed to fit into busy everyday routines.

Carry it using the convenient top grab handle, or attach the removable adjustable crossbody strap when you want to keep your hands free.

A back slip pocket provides additional storage for small essentials.

How to Use

1. Fold
Collapse the lunch bag for compact freezer storage.

2. Freeze
Place the entire bag in your freezer overnight. For optimal cooling performance, freeze for approximately 8 hours.

3. Pack
Fill with your favourite meals, snacks and drinks.

4. Roll & Go
Roll the top to suit the amount you've packed, secure the buckle and you're ready to go.

Measurements

Unrolled – Open:
Approx. 21.8 × 15.9 × 40 cm

Unrolled – Collapsed:
Approx. 21.8 × 5.7 × 40 cm

Rolled:
Approx. 21.8 × 15.9 × 23.5 cm

Rolled height can be adjusted depending on how much you've packed.

Care Instructions

Wipe the interior clean or hand wash as required.

Spot clean the exterior and allow the bag to dry completely before returning it to the freezer.

Do not machine wash or place in the dishwasher.

Perfect For

• Work lunches

• School and university

• Meal prep

• Commuting

• Picnics

• Road trips

• Travel

• Outdoor activities

• Keeping snacks chilled

• Keeping drinks cool

Care and Storage

Clean after use using the care method stated on the packaging. Dry thoroughly before storing, and keep sharp, fragile or heat-sensitive components safely away from children.

About PackIt

PackIt began with a practical family problem: a mother wanted her children's packed lunches to remain reliably cold until lunchtime without separate ice packs or extra equipment. The solution became a range of foldable bags built with patented ECOFREEZE® gel inside their walls, creating a continuous cooling layer after the entire bag is frozen overnight. That built-in construction is PackIt's unmistakable point of difference—it removes loose cooling packs, reduces bulk and lets the product itself perform the chilling. From school lunches and commuting to groceries, baby care and travel, the brand promises dependable cold with fewer steps, making fresh food and drinks easier to carry through a real day.