PackIt Freezable Houston Lunch Bag

The Lunch Bag That Keeps Itself Cool

Meet the PackIt Freezable Houston Lunch Bag, a modern and versatile lunch bag designed to make keeping meals cool easier.

Featuring PackIt's patented ECOFREEZE® Technology, freezable gel is built directly into the walls of the bag. Simply freeze the entire bag overnight, pack your food and drinks in the morning, and enjoy convenient built-in cooling for hours — no separate ice packs needed.

Why You'll Love It

• Built-in ECOFREEZE® cooling technology

• Freezable gel built directly into the walls

• Keeps food and drinks chilled for hours

• No separate ice packs needed

• Flexible roll-top design

• Adjustable buckle closure

• Spacious interior

• Durable ripstop exterior

• Welded liner

• Top grab handle

• Removable adjustable crossbody strap

• Convenient back slip pocket

• Collapsible for easier freezer storage

• Reusable design

Built-In ECOFREEZE® Technology

Unlike a traditional insulated lunch bag, the Houston has freezable gel permanently built into its walls.

Once frozen, the bag itself becomes the cooling system, helping keep food and drinks chilled without taking up valuable interior space with separate ice packs.

Flexible Roll-Top Design

Lunch isn't always the same size.

The Houston's roll-top design and adjustable buckle closure allow you to expand the bag when you're packing more or roll it down for a more compact carry.

The spacious interior provides room for lunch containers, snacks, fruit and drinks.

Multiple Ways to Carry

The Houston is designed to fit into busy everyday routines.

Carry it using the convenient top grab handle, or attach the removable adjustable crossbody strap when you want to keep your hands free.

A back slip pocket provides additional storage for small essentials.

How to Use

1. Fold
Collapse the lunch bag for compact freezer storage.

2. Freeze
Place the entire bag in your freezer overnight. For optimal cooling performance, freeze for approximately 8 hours.

3. Pack
Fill with your favourite meals, snacks and drinks.

4. Roll & Go
Roll the top to suit the amount you've packed, secure the buckle and you're ready to go.

Measurements

Unrolled – Open:
Approx. 21.8 × 15.9 × 40 cm

Unrolled – Collapsed:
Approx. 21.8 × 5.7 × 40 cm

Rolled:
Approx. 21.8 × 15.9 × 23.5 cm

Rolled height can be adjusted depending on how much you've packed.

Care Instructions

Wipe the interior clean or hand wash as required.

Spot clean the exterior and allow the bag to dry completely before returning it to the freezer.

Do not machine wash or place in the dishwasher.

Perfect For

• Work lunches

• School and university

• Meal prep

• Commuting

• Picnics

• Road trips

• Travel

• Outdoor activities

• Keeping snacks chilled

• Keeping drinks cool

Why We Love It: A Motherly Heart, A Chef’s Eye

People often tell me I have a motherly way of looking after everyone, and I take that as the loveliest compliment. Feeding people has always been how I show care.

After 15 years as a chef, I know that eating well and living well are not about perfection. They are about choosing products that feel useful, enjoyable and realistic enough to return to in everyday life.

“The right everyday tool earns its place by making preparation, packing or sharing food feel a little easier.”

Artisanal Australia is a Sydney family business shaped by a former chef’s belief that good choices should feel welcoming, practical and full of heart. Learn more about Artisanal Australia.

What Makes It a Thoughtful Choice

The benefit is practical: it can remove a small piece of friction from preparing, carrying, storing or enjoying food and drinks. It earns my motherly approval when it is genuinely useful, cared for according to the instructions and ready when the household needs it.

About PackIt at Artisanal Australia

PackIt is part of the carefully selected Artisanal Australia range. We present the product details clearly and add a former chef’s eye for quality, usefulness and how each item can fit into real routines, so you can decide whether it belongs in yours.